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Speaker · Author · Board Director
Author of Chief Impact Officer · Board Director & Advisory · Forbes Contributor · Former lululemon CIO
I help leaders build the trust, culture, and capabilities that turn technology investments into lasting change.
Featured · As Seen on TV
Julie joins Seattle's New Day Northwest on KING 5 (NBC) to talk about Chief Impact Officer and why culture, not technology, decides whether transformation sticks.
Keynotes & Podcasts
Primary Keynote
Chief Impact Officer: Human Leadership in the Age of AI
AI doesn't fix your culture. It reveals it. Drawing from 30 years scaling companies like lululemon, Nordstrom, and REI, Julie delivers a talk built on three pillars: Safety Before Scale, Influence Over Authority, and Culture as Competitive Infrastructure. Real stories, no frameworks you'll forget before dessert, and at least one moment that will stay with you long after the conference ends.
Julie doesn't do corporate platitudes. Her talks blend hard-won lessons from scaling billion-dollar transformations with the kind of honesty you don't usually hear from the stage — about failure, about being underestimated, about the masks we wear and what it costs us to wear them.
She's not a retired executive on the speaker circuit. She's actively advising boards and leadership teams, which means the insights are current, the examples are real, and the bullshit detector is finely calibrated.
Out Now · 8080 Books / Simon & Schuster
Real transformation comes from human, not just artificial, intelligence
A deeply personal leadership memoir woven with the unvarnished business reality of transforming a global company. Julie shares how being a gay woman in technology shaped the way she led — and why authenticity became her greatest competitive advantage.
While scaling lululemon from $2B to $10B, she discovered that the hardest parts of transformation had nothing to do with systems or code. They were about trust, identity, and unlearning long-standing habits of self-editing and silence.
"Julie has written the book that leaders at every level need right now. Her candor about what transformation actually looks like — the stumbles alongside the wins — makes this an essential read for the AI era."
— Bret Arsenault, Foreword Author · Former CISO, Microsoft
"In Julie's story, I saw my own: the power that came when I finally brought my full self into the room. Her book makes clear that even in the age of AI, high performance and trust only emerge when leaders stop hiding and start leading from their whole selves."
— Kathryn Henry, Independent Director, lululemon · Author, A Dime to Say I Love You
Chief Impact Officer
Available now wherever books are sold. Order your copy from your preferred retailer.
Let's Work Together
Whether you need a keynote that challenges your leadership team's assumptions about AI, a podcast appearance or panel discussion, or an advisor who's navigated what you're navigating — Julie is available for select speaking engagements and advisory relationships.